Executive Profile
🎯 Digital Transformation • AI-Driven Ops • Strategic Growth
Based in Lisbon – Available across Europe
🧠 Summary
Transformational executive with 20+ years of experience leading digital transformation, AI-driven automation, and operational excellence across Europe.
Proven track record in delivering measurable impact: €250M+ GMV generated, double-digit NPS and performance improvements, and dozens of successful scaleups and integrations.
Trusted by Fortune 500s, PE-backed firms, and high-growth startups to solve complexity, scale smart, and drive strategic clarity.
⚙️ Core Areas of Expertise
- Digital Transformation & AI Implementation
- Operational Excellence & KPI Optimization
- Change Management & Post-Merger Integration
- Customer Success & Experience Strategy
- Revenue Operations & Automation (Make, Notion, Airtable)
- International Scaling & Fulfillment Strategy
- Strategic Advisory, Board-Level Communication
- ESG, DEI, and Sustainability Leadership
💼 Professional Experience
- Strategic Advisor – GEC Digital (2020–Present)
- Strategic Advisor – PHH Group (2022–2023)
- VP Customer Success – ESW (2021–2022)
- Interim COO – The Cookware Company (2020–2021)
- Senior Ops Manager – Levi Strauss Europe (2017–2020)
- Innovation Consultant – Harvest (2012–2017)
- Head of Online Ops – Vodafone (2007–2012)
- Founder – United Webshops (2004–2007)
- Co-Founder – CIPC (2002–2004)
- Project Manager – @Home Netherlands (1999–2002)
- Branch Ops Manager – GE Capital TIP (1996–1999)
🎓 Education & Certifications
- MBA – Strategic Business Maastricht University & Vodafone Executive Program
- Six Sigma Certification – GE Capital
- Advanced Project Management – Capgemini
- Leadership Development – Vodafone Academy (NLP, MBTI, Hayes)
🎤 Keynotes & Public Engagements
- SAP Innovation Conference (Speaker)
- Ricoh Strategic Leadership Forums
- Salesforce Transformation Summits
- Workshops for Capgemini, Samsung, Vodafone, and more
📎 Download CV
Areas of Expertise
💡 Digital Transformation & AI Implementation
Led large-scale transformation programs across e-commerce, telecom, retail, and manufacturing. Delivered measurable results by integrating AI, RPA, and no-code tools to automate CRM, procurement, and investor matching workflows.
Key Projects:
- PHH Group – Automated content and supplier systems
- Cookware Company – Modernized infrastructure, added WMS/OMS
- ESW – Streamlined CS and CRM platforms
- Levi Strauss – Launched pan-EU OMS
- Vodafone – Digital customer onboarding and innovation systems
📈 Operational Excellence & KPI Optimization
Key Projects:
Delivered measurable performance gains through workflow design, KPI frameworks, and continuous improvement models across departments.
- ESW – Created performance dashboards for CS org
- Cookware Company – Full procurement & warehouse process audit
- Vodafone – Six Sigma-driven online ops enhancement
- GE Capital – Process improvements at branch level
🛠 Change Management & Post-Merger Integration
Executed high-impact reorganizations and change initiatives across multi-national teams. Defined KPIs, improved CSAT/NPS, and ensured post-acquisition stability.
Key Projects:
- ESW – Rebuilt CS org post-acquisition
- Cookware Company – Ops transition & vendor handovers
- Vodafone – Organizational alignment for innovation units
- PHH Group – Team restructuring & capability development
🙋♂️ Customer Success & Experience Strategy
Defined and executed scalable CS frameworks focused on loyalty, onboarding, and NPS performance.
Key Projects:
- ESW – Post-merger CS structure overhaul
- PHH Group – Automated support systems
- Levi Strauss – Unified CX for ecom/omni-channel delivery
🤖 Revenue Operations & Automation (Make, Notion, Airtable)
Architected advanced systems using low-code and AI to automate CRM, lead pipelines, investor workflows, and performance tracking.
Key Projects:
- GEC Digital – Full AI-powered investor funnel
- PHH Group – RFP automation & supplier analytics
- Apollo + Lemlist stack integration across startup workflows
🌍 International Scaling & Fulfillment Strategy
Led operations scaling and tech deployments across 30+ countries with strong vendor networks and agile supply chains.
Key Projects:
- Levi Strauss – Pan-EU logistics and OMS
- Cookware Company – Outsourced global warehousing
- United Webshops – Market expansion across Benelux
- Vodafone – Startupbootcamp and global partner networks
🔗 Strategic Advisory & Ecosystem Development
Provided board-level insight, cross-sector innovation leadership, and early-stage growth advisory across digital, AI, and telecom sectors.
Key Projects:
- Vodafone – Firestarters program, Startupbootcamp launch
- CIPC – Strategic roadmap and scalable system buildout
- GEC Digital – Investor ecosystems and matchmaking logic
- Innovation Roundtable – Speaker and ecosystem facilitator
🌱 ESG, DEI, and Sustainability Leadership
Embedded ESG thinking into strategy, operations, and culture. Champion of inclusive leadership and sustainability initiatives.
Key Projects:
- GEC Digital – Sustainability-aligned investment scoring
- Vodafone – DEI frameworks and executive training
- Capgemini – Workshop facilitation on future-of-work models
💼 Professional Experience
🏢 GEC Digital
Strategic Advisor (2020–Present)
- Led automation and investor ecosystem strategy
- Architected CRM and funding systems using Airtable, Notion, Make.com, and GPT
- Generated €250M+ GMV across funded projects
🏢 PHH Group
Strategic Advisor (2022–2023)
- Delivered RPA-based supplier and content operations
- Designed GenAI translation + localization workflow
- Modernized ops stack for cross-market e-commerce
🏢 ESW
VP Customer Success (2021–2022)
- Rebuilt CS org post-acquisition
- Implemented NPS-based metrics + operational governance
- Aligned customer operations across 20+ European markets
🏢 The Cookware Company
Interim COO (2020–2021)
- Executed WMS, OMS, and contact center outsourcing
- Led cross-border procurement and operations transformation
- Delivered cost-efficient, scalable infrastructure
🏢 Levi Strauss & Co.
Senior Operations Manager Europe (2017–2020)
- Led 33-country e-commerce and logistics expansion
- Delivered pan-EU OMS and customized product platform
- Integrated endless aisle system (AOS) into retail
🏢 Harvest
Innovation Consultant (2012–2017)
- Led multi-sector innovation programs
- Collaborated with Capgemini, Samsung, Heineken, Vodafone
- Delivered omni-channel strategy & customer journey tools
🏢 Vodafone
Head of Online Operations & Senior Innovation Manager (2007–2012)
- Built online logistics and onboarding systems
- Launched Startupbootcamp accelerator
- Led corporate innovation across digital services
🏢 United Webshops
Founder (2004–2007)
- Built full-stack e-commerce platform for brands
- Launched and scaled Reebok, Men’s Health, and niche vertical stores
- Managed B2C logistics, payments, and customer ops
🏢 CIPC
Co-Founder (2002–2004)
- Built secure VPN and B2B connectivity infrastructure
- Scaled product delivery with lean operations team
🏢 @Home Netherlands
Callcenter & Project Manager (1999–2002)
- Developed lead management + scripting tools
- Launched broadband B2B service "@Work"
- Delivered measurable productivity gains
🏢 GE Capital TIP Trailer Rental
Branch Operations Manager (1996–1999)
- Led Six Sigma-driven ops improvements
- Managed branch logistics and cost structure
- Delivered bottom-line efficiency upgrades
🧠 Currently Available For: